Blenz coffee example essay

Category: Food and drink,
Published: 16.12.2019 | Words: 1062 | Views: 555
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BLENZ Company Profile

BLENZ Coffee is a Canadian chain of franchise espresso shops. BLENZ was founded in Vancouver in 1992, and has grown to 82 franchises in six countries. At present the majority of places are located in British Columbia, with 35 international stores inside the United Arab Emirates, Kuwait, the Philippines, China and Japan. BLENZ is mostly a restaurant, but as well serves a number of hot and cold beverages, desserts, and assorted foodstuffs such as wraps and sandwiches.

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Extensive beverage menu

Large food and dessert selection compared to competition

Free Net at forty one coffee property locations

Talented baristas (coffee-maker, waiters)

Quality coffee bean and teas


Innovative refreshment development

Large coffee houses

Alternative to manufacturer leader


Weak points:

No crystal clear brand direction

Not any clear values or mission

Combined messaging, way too many claims

Contradictory dreams

Zero consistent conversation tone, terminology, manner

No constant communication imagery, typography, style

Much less consistency throughout outlets compared to competitors

Less focused on experience

Unknown organization history and qualifications



Show off largest menu of most espresso houses

Increase understanding of frequent impressive drinks

Emphasize skilled and award-winning baristas

Canadian owned and managed (started in Vancouver)

Alternative to global coffee house chains, different things Consistent experience of a chain, together with the atmosphere of your local bistro A lot of action at coffee properties


Competition from better-known coffee houses

Espresso houses with better places

Competitive coffee properties companies with higher quality items Competing espresso houses companies with higher perceived quality Competing coffee house firms with higher perceived status Independent espresso houses

Chain coffee homes

Inexpensive coffee residences

Immediate coffee or perhaps complimentary espresso at work or businesses Eateries with greater menu variety

Position in central ground among brand head and self-employed cafes Persons making coffee and refreshments at home

There are plenty of reasons for BLENZ Coffee’s success so far; and this comes from their very own will to acquire convenient locations for the Customer.

Moreover, many are with the highest quality and the service continue to be bring persons back.

BLENZ’s History

BLENZ COFFEE opened its first store in Feb 1992 within the corner of Robson and Bute Road in Vancouver, British Columbia. The first BLENZ store was tobe a testing surface to ensure that the style and devices were sufficiently strong to increase and contend with other intercontinental chains. The founders of BLENZ ESPRESSO are Brian Noble, Debbie Moen and Geoffrey Curly hair, each bringing his own personal strengths and combined getting a wealth of business experience to BLENZ ESPRESSO. The success of BLENZ COFFEE’S 1st store and the founders’ dedication to education and specifications made franchising a natural choice. Today BLENZ now has 61 stores in British Columbia and in addition operates internationally in Japan and the Korea.

BLENZ’s Idea

BLENZ COFFEE is a premium merchant of hand-crafted coffees, entire leaf teas, Belgian popular chocolate and also other innovative and delicious specialty beverages. In the first place, the pioneers of BLENZ COFFEE usually had a passion for top quality. This interest is shown in our determination to only using authentic, superior ingredients within their beverages. Almost all BLENZ refreshments are made in-store from only the highest quality elements available. It truly is this dedication to providing quality refreshments, prepared properly and attention by their professional baristas, within a warm and contemporary environment that has fuelled BLENZ COFFEE’S growth from its inception.

BLENZ’s Products

BLENZ ESPRESSO are suppliers of high quality whole bean coffees, beautiful complete leaf organic and natural teas and premium Belgian chocolate refreshments to name although just a few of their particular product offerings. They are generally known as experts by authentic preparation methods and handmade drinks. They are not merely purveyors of exciting and innovative refreshments; they also offer a fabulous selection of snacks, breakfast, lunchtime and appetizers, among additional delicious goodies to tempt Customers.

BLENZ: How to truly feel concerned simply by future

They are aware of this kind of fact which can be that today’s world cannot be more unclear. Unemployment continue to be rise; the stock market continues to fall. BLENZ take control of the ongoing future of unemployed beneficial people, using their career possibilities.

BLENZ: The right way to feel concerned by Canadian’s lifestyle

Even when confronted with economic uncertainness, consumers continue to demand all their favourite inexpensive luxuries just like premium coffee and tea. Canada’s coffee market is a $3 Billion Dollar industry. Coffee is still the most popular refreshment in Canada ” and second only to normal water, of all refreshments consumed among adults 25 and more mature. And top quality teas, are also rapidly attaining in reputation. BLENZ high grade coffees and teas will be second to non-e. They provide people their particular chance to seize the opportunity to enjoy their very own lifestyle and profits having a successful BLENZ COFFEE business.

BLENZ: Tips on how to combine Profession Opportunities and Safety

Fulfil your very long held dream to own small businesses00, and really become the Boss ” with no all the learning from mistakes that goes right into a new business opportunity. BLENZ assists you to manage the potential risks and become an innovator in your regional business community. BLENZ ESPRESSO shops happen to be known as entertaining, and busy social environments. They’re the secure schooling ground for the children to gain self-reliance and take great pride in as young entrepreneurs.

BLENZ: The will penalized everywhere

BLENZ offers opportunities in both proven and new markets they can be making available for the first time. You can develop 1 store. Or perhaps you may wish to be considered for a location Development chance to open many stores within a Territory. Normal stores costs range from $225, 000 to $400, 000, depending on retail store size.

BLENZ: Festival & Events partner

Vancouver Film


Fringe Celebration

BLENZ & Harbour Cruises

BLENZ & The Beat 94. 5FM

Matcha Photo