Download now
Excerpt via Essay:
Communication
Multimedia convergence goes beyond a review of press conglomeration, to critique the media itself.
Convergence of media takes on that multiple media busy separate fields in the past.
Concurrence of press suggests that the distinct domains of multimedia (books, websites, radio, film, and television) have melded and it is no more possible to control a single media.
Messages will be conveyed together with multiple media platforms, but every medium provides unique pros and cons.
Books as being a focus of mass media convergence.
Ebooks still take up their own multimedia domain, several books are unavailable in digital formats that can be browse or reached online.
Nevertheless , it is possible to look for books on the web, and on-line cataloging and database management is definitely normative.
The moment books perform occupy an internet or digital dimension, you interacts with the material in totally different ways.
Deb. Media convergence will not obliterate the book, which will always operate in the own domain, albeit connected with other mass media.
III. Multimedia convergences will serve distinct promoting objectives for authors.
A. Authors may maintain control of their brand identity via websites that fans can access independently with the book goods.
B. Writers can make parallel products that improve the media richness of the publication, without changing the book.
1 . For instance , a website may have a live action game with characters and situations from the book.
2 . For example , an author may code an apple iphone app that has inspirational maxims corresponding to a self-help guideline.
IV. Mass media convergences also present promoting opportunities to get book publishers and vendors (Perryman).
A. Publishers can take benefit of the advertising potential on the Internet to supplement sales.
B. Bookstores are becoming flagship outlets and are also essentially merchandise positioning equipment, rather than becoming actually places where customers make purchases.
C. Media convergence allows for publishers to develop massive branding and marketing strategies that cross platforms, including turning a book into a movie and then turning the movie into a video game (Perryman).
V. The book in digital structure is not necessarily a “new and better form” nevertheless a new and different one, where the consumer’s plus the producer’s needs are fulfilled (Thorburn, Jenkins and Seawell 90).
Versus. Conclusions
A. “In the field of media affluence, every significant story gets told, every brand gets sold, every consumer gets courted throughout multiple press platforms, inch (Jenkins 3).
B. In a world of multimedia convergences, published books
