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* We will be the preferred brand of specialty espresso of the foreign business traveler. Our companies unique style of service is going to leave a lasting impression among our consumers. * We will be the purchase of choice in the countries where our company is showed thereby offering attractive earnings to all the shareholders. * We will be an auto dvd unit employer that inspires the stakeholders being better than it is leaders because the opportunities to get career and personal growth will drive them to excel.
* We are the most adored training establishments for caffeine education making us the very best training ground for those who want to establish a profession or business on coffee and¦ * We will be appreciated as a determined advocate of corporate social responsibility by simply championing the cause of coffee to aid farmers live a better existence. * To cater to the various taste choices, Figaro offers a wide selection of warm or cold coffee and tea concoctions, accompanying pastries and tasty meals.
5. We suggest you try them all to come across the unique pleasure each can give. Corporate Quest * We offer excellent caffeine and gracious service building a memorable experience for people who love high quality espresso and demand for exceptional services. * Figaro’s distinctive retail outlet design, exclusive ambiance and style of support satisfy the global customer. 5. Figaro produces long-term worth for its owners and organization partners through profitable operations and organization sustainability and dignity of life for its employees.
* We will always practice great governance and actively go after the cause of socio-cultural and environmental concerns. 5. We will always give you top quality service, top quality products & value for your money. SECTION 3 PRODUCT/SERVICE 3. 1 ABOUT THE BUSINESS AND THE ITEM The Figaro Coffee Organization is a popular specialized coffee shop in the Philippines that is 100 percent Filipino-owned. Set up in 93, it is based on the concept of a complete store wherever “Filipinos could get the perfect espresso and all the mandatory accoutrements to get coffee making that can compete internationally.
Coming from only two employees, a managing spouse and a kiosk inside the Makati Shopping center of the Ayala Centre, the corporation now has 64 outlets covering kiosks and cafes (including international branches). The company’s products includes specialized roasted capuccinos and numerous coffee-related things sold at selling. Aside from the superior-tasting coffee that the customer can also enjoy in the Figaro Cafes, the organization also offers a number of freshly roasting beans in retail. Among the list of selection is usually Barako and from the period it was presented in 1999, Figaro Barako has changed into a bestseller.
The ‘Save the Barako’ trigger has in some manner given the coffee added value as a portion of the bean product sales is directed back to to a project to promote the revival of the Barako. The task encompasses consciousness programs, new plantings, study, and targeted marketing, which is coordinated together with the Figaro Coffee Foundation. Meanwhile, as the consumption of Barako improves, a greater need arises to hold the production going which gives much more reason why Barako needs to be salvaged from termination.
The continued increased demand for Barako on the other hand enables the advantage of using the price of Barako into a viable level that benefits both the player and the store. Through Figaro’s customer-loyalty scheme called Coffee Club, the company organizes farmville farm tours 2 times a year in which coffee fans show the procedure for coffee cropping and planting. Since the business is mostly a caffeine distributor and coffee shop operator, it would not have prior experience in actually growing coffee intended for commercial creation. 3. a couple of PRODUCT’S EXCEPTIONAL FEAUTURES Our Passion to get Coffee.
The Beans are Freshly Roasted. Coffee beans must be roasted to bring out their irresistible flavour and aromatics. The sooner a roasted bean gets into a cup, the better the flavor. Freshness is vital to all of us. We beef roasts our coffee beans in world school quality charcoal grill, carefully observed over simply by roasting professionals who be sure each bean is done correctly. Once roasted, the beans are loaded and sent to the stores quickly to ensure quality. We make certain that every mug of coffee our customers enjoy is made from the best quality, properly roasted espresso beans.
After all, you deserve only the best from Figaro. Share our Passion Today, Figaro features 64 eateries in the Thailand. It is one of the fastest-growing caffeine chains, in only over 18 years of encounter in the artwork and organization of espresso. We believe in catering to upscale coffee lovers, offering coffees skillfully roasted and brewed based on the standards of French and Italian coffee shops, bookstores. Figaro provides an ideal income opportunity that assures superior results compared to an independent business of similar scope.
After breaking through the foreign market, our company is now keeping a critical attention on increasing in our home-market, which will absolutely no in typically on business districts throughout the country even as want increasing numbers of people to experience the superior European coffee culture through our community barako caffeine. 3. a few STAGE OF DEVELOPMENT While the company began to get recognition as a major coffee string, especially with the arrival in the country of worldwide coffee brands such as Starbucks, Figaro was at search in the popular Barako coffee.
Quite serendipitously, Figaro’s CEO Pacita Juan achieved Father Roger Bagao, a coffee farmer/priest in Tagaytay City who also headed a farmer’s coffee cooperative. Father Roger acclaimed from the southern province of Bohol and has made caffeine his existence. A member from the Divine Expression Seminary (SVD) in Tagaytay, Father Roger chose to live among the coffee-farming people. He knew that to assist these to attain religious awakening or perhaps enrichment, he first had to learn what crops that they grew, the way they made all their livelihood. This meant initial helping those to fill their very own stomachs, sometime later it was reaching their souls. So COFFEE was it.
This individual organized a farmers’ cooperative that went a coffee mill generally known as SMSK. Pacita Juan attained Father Roger and asked him to demonstrate Figaro lack of of caffeine ” maqui berry farmers, different types and wherever they grew, coffee in the south, caffeine in the mountain range. When Pacita was looking for the native Barako, Father Roger could simply tell her that this variety or perhaps species was not a longer successful as their produces were low and Nescafe (the biggest processor) may have no need for the Barako. This kind of saddened Figaro, as Barako is an important a part of Philippine espresso history. “How do we change the tide? she asked Father Roger.
“Can we start seeding Barako? How do we tell persons about this miserable fate on this species that is so popular amongst our persons? These types of questions made Figaro, by using Father Roger, establish a base to address the needs with the Philippines Espresso Industry ” now known as the Figaro Foundation Corporation. The first job of the basis was basic coffee awareness-driven: The Coffee Farm Head to is now placed every January in Cavite or Batangas, two zone appropriate for per day trip. The second project is Barako awareness-driven. The Barako is gradually being reduce due to its ‘low’ demand among big cpus.
However , there is growing with regard to Barako by specialty beef roasts and floor processors inside the Philippines, and for export towards the Middle East. A related foundation task is called ‘Barako Tree Planting’. Launched in 2000, this kind of project is usually run just about every July or August. The important thing challenges facing the tree-planting project will be where to get baby plants and where to get land. Fortunately, Father Roger found land during 2000 and 2001. After 2001, however , the building blocks met with a lot of problems concerning land possession and could no longer access the first plantings to check on progress.
In the same year, Father Roger released Cavite State University (CaVSU) and its study head, Doctor Andy Mojica to the Figaro Foundation. Dr . Mojica will be one of the keys to Barako plant propagation, and he would become a major part of the Presidential Task Force upon Coffee Rehab prompted by simply Figaro’s continual invitation. In January 2002, Figaro (now working with Doctor Mojica’s group) began to go to CaVSU because of its Annual Farm Tour and also to work with them on Barako seedling supply, a task that used to end up being performed by simply Father Roger.
Meanwhile, Father Roger went on a sabbatical in 2002 and Figaro was subsequently invited to become member of the Presidential Process Force upon Coffee Rehabilitation (see below). In this same period, the coffee town of Amadeo was went to by President Gloria Macapagal-Arroyo for the first-ever Pahimis festival to signal the beginning of today’s Filipino coffee innovation ” a peaceful wave of returning to coffee farms to enhance production to choose the country via being a net coffee retailer to a net exporter when it was until 1990. In Amadeo, Figaro fulfilled Mayor U. J. Ambagan who happily offered his land for Figaro Forest Planting activity.
In the same year, Leisure time Farms, a firstclass farm community invited the Figaro Basis to undertake an additional tree planting activity in Lemery, Batangas which will be provided with water sources and all the care essential for a first class farm. These attempts have now expanded into a number of projects together with the local government of Amadeo including the ‘Adopt-a-farm’ software, coffee farmville farm tours, as well as the organization of any coffee cooperative to promote ‘Cafe Amadeo’ ” a ‘monobranding’ exercise to promote Amadeo’s espresso roasters whom used to promote under distinct brand names.
More to preserve its main product or perhaps core business, Figaro is one of the trailblazer how ‘out from the box’ suggestions can be used to encourage farmers to plant the Barako once again, motivate local governments to accomplish their part and get cooperatives functioning toward 1 goal. Through its partnership with the municipality of Amadeo, Figaro should be able to plant around 30, 1000 Barako trees in and around the Amadeo town providing farmers with a niche product that can be their ticket to higher selling prices and foreign trade potential of your value-added merchandise branded together with the Figaro name. 3. 4TRADEMARKS.
3. 5PRODUCT There are five commercially known coffee bean varieties worldwide: Arabica, Robusta, Excelsa, Stenophylla and Liberica. The most used beans being used all over the world happen to be Arabica and Robusta. The previous has a even more subtle and distinct flavour and is usually used for premium coffees. Nevertheless , due to weather conditions, it can not be natively produced in the Thailand except in some mountain areas, and therefore is usually imported. Robusta on the other hand is usually grown in several parts of the country. Because of its more full-bodied flavour, Robusta is used generally for instant coffee.
The Excelsa and Stenophylla types are not developed commercially in the Philippines. Liberica is known to end up being an native product in just three Parts of asia, including the Israel, making the bean a very unique and potentially lucrative product. The definition of ‘Barako’ in the Philippines has changed into a generic term for the coffee grown and roasting in the Batangas region (just north of Manila). For that matter, Barako may be the Philippine Liberica bean praised for “its specifically strong taste, powerful physique and a distinctly pungent odour.
Because of its homespun image, home-based demand for Barako had slacked off in preference of imported international Arabica and large-scale development of Bastanta by as well as for large organizations. Saudi Arabia is the only well-known export market for Barako. As a result, the Barako has become in danger of annihilation. In addition to the decrease in Barako production, applicable low community prices intended for coffee have got meant that a large number of Filipino caffeine farmers have got begun to shift to other seeds and some have got chosen to offer their area. 3. 6 FACILITIES (PLANT LOCATION) several.
7SUPPLIERS A. RAW MATERIALS AND SUPPLIES Figaro buys Filipino coffee by communities and farmers country wide at an common of 39 tons or 39, 000 kgs of coffee every year: THUS BENEFITTING¦ * 57 farmers and their families or approximately 688 persons benefit YEARLY 5. Coffee gathered from almost 115 hectares of coffee farms can be purchased YEARLY 5. An estimated quantity of L 4 , 000, 000 pesos is generated from your purchase of caffeine from maqui berry farmers YEARLY * More youngsters are sent to college, more people are enabled to buy meals, medicines, and earn more savings.
Farmers from Kalinga, Ifugao, Benguet, Batangas, Cavite, Negros, Davao, Sulu and Basilan will be integrated into the provision chain of Figaro. WITH MORE FARMERS CROPPING COFFEE, MORE FIGARO PATRONS CONTINUE TO APPRECIATE CUPS OF FIGARO COFFEE. B. TOOLS, MACHINERY AND EQUIPMENT The organization does not very own roasting services, but employs the establishments of a sis company, Boyd’s Coffee Firm. Today, Boyd Coffee Company. (Phils. ) Inc. has generated its significant presence in the Philippine caffeine industry.
Taking advantage of its unique features as a trendsetter and an expert, Boyd Coffee continues their tradition of providing New Roasted Caffeine and Total Coffee Solutions designed especially for each customer’s needs. C. ENVIRONMENTAL ELEMENTS The waning supply of Barako beans prompted the company being more extreme in obtaining supplies. The ‘Save the Barako’ plan is the showpiece work, and provides earned the company a popularity as a organization that cares about the caffeine farmer. Figaro took up the main cause of the Barako when everyone else thought this an Difficult task.
Although because of its belief in the trigger, Figaro enjoined small teams who evenly believed in the integrity in the cause and subsequently slowly built recognition towards a greater mass. Today, Barako offers gained various supporters and made a dream an opportunity, further resistant that an motivated vision that may be led by a credible organization to sustain its own market is the heart of corporate and business social responsibility. Ultimately, ‘Save the Barako’ has relocated even the easiest coffee consumer to help sustain this once-threatened variety ” that is incentive in itself. SECTION 4 ADVERTISING PLAN some. 1 SECTOR PROFILE.
Really worth of the entire coffee market in the Philippines: P21 Billion* Worth of gourmet coffee industry in the Thailand: 2 . you Billion* Number of stores in the Philippines: STARBUCKS ” one hundred and fifty Figaro ” 64 Bo’s Coffee ” 40 Fausto Jeans- 35 Coffee Bean and Tea Leaf- 33 Seattle’s Best ” 14 Quantity of coffee cycle outlets ” 400+ Progress rate of entire coffee industry: seven percent annually Development rate of gourmet coffee market: 20% every year The amount necessary by the government to preserve coffee market: P200 mil Total Caffeine Demands: sixty-five, 000 lots, 2009; 70, 350 plenty 2012, 75, 000 tons by 2015.
Total Caffeine Production: 40, 000 lots Coffee Making Provinces: twenty two Coffee Types in the Thailand: Liberica, Burdusa, Arabica and Excelsa Espresso has been around for more than 1, 000 years. During that time, espresso has been regarded as a food, a medicine, an aphrodisiac, and even a wine. Today, however , caffeine is known as a refreshment to be savored and loved. Such offers coffee’s acceptance grown through the centuries. Today, it can be properly assumed somebody, somewhere is usually savoring a cup, a mug or any of coffee’s delightful and delicious preparations at nearly all hour through the day.
From sun up to sunshine down, their coffee period! All industrial varieties of espresso are available in the Philippines ” Robusta accounting for 70% of the country’s total production, and Arabica with about 5-10%. Other varieties such as Excelsa and Liberica likewise thrives in the area and accounts for 15-20% of the total. Burdusa is the key source of the base for mixing coffee which is important in the manufacture of soluble or perhaps instant caffeine. Arabica remains to be the sole way to obtain fine coffee.
The Korea produces approximately 1 . three or more percent of the total global coffee development. In our country, no morning hours is total without espresso. We have our personal Batangas barako to be pleased with. Instant caffeine then came into the landscape, and lately, gourmet and specialty coffee with the advantages of international cafes just like Starbucks, Seattle’s Best, etc. Coffee consuming has now be than just a way to awaken one’s nerves, it has become a trend. 5. First, the world’s coffee shops from the fastest growing part of the cafe business, looking at in with a 7% annual growth level.
* Second, that the universe coffee creation is approximated at 128 ” 120 million carriers per year. * Third, that 14 billion espresso coffees are consumed each year in Italy, attaining over two hundred, 000 caffeine bars, but still growing. * Fourth, that Americans consume 400 mil cups of coffee per day, or equal 146, 000, 000, 1000 (146 Billion) cups per year; making the us the leading buyer of caffeine in the world. 5. Fifth, that Japan rates number three or more in the world intended for coffee usage. * 6th, that coffee represents 74% of all the caffeine consumed in the usa.
* And seventh, that cafe pubs have total average product sales that reach 230 cups a day. * It is now an acknowledged fact that majority of Filipinos decide on coffee like they take to rice, and beer. 5. Take “BARAKO for example , this native-grown fastened for example , this native-grown fastened is not only famous for its solid aroma, as pinoy coffee lovers could atleast. 2. Although not one common coffee selection, “BARAKO can be abundant in Southeast Asia, especially in the Philippines. 5. Believe it or not, it has the largest beans of all the coffee varieties on the globe.
Its style is said to be better than that of Bastanta, and some Filipino coffee addicts prefer Barako to Arabica 4. 2 COMPETITION ACCOUNT Major Players in the Industry of coffee: Starbucks strength rested on four factors: selling expansion, item and services innovation, having an noticed clean retail outlet, and like a brand linked to the specialty/gourmet espresso niche. The strongest credit that customers associate with all the Starbucks manufacturer is the being praised for specialty/gourmet caffeine. Starbucks can be described as widely-recognized manufacturer. Its top-of-mind recall is high.
It really is both a household name and a buzzword. Seattle’s Finest Coffee LLC has been cooking premium coffee since 70 and today roasts more than twenty million pounds of caffeine every year and millions of cups of our espresso are served every day. Seattle’s Best Coffee is a highlighted brand within just Starbucks Organization. The smooth style of Seattle’s Best Espresso has appealed to Philippine taste buds. Their very own smooth and flavor-filled capuccinos are often joined with equally sumptuous meals that indulge the taste pals. Their pastries and dinero are similarly delicious and keeps customers coming back to get more.
The UCC started as being a store under the name of “Ueshima Tadao Shoten in 1933. It became limited partnership in 1940 and on 1951, started to be “Ueshima Caffeine Co., Ltd. “. The company introduced the world’s 1st canned espresso, “UCC Caffeine with Milkon April 69 starting fashionable for Japanese Canned Caffeine. The Euro-Japanese fused meals, free wi fi internet, and various coffeehouse concepts the actual UCC Coffee shop a very reliable hangout place for Filipinos. They have a number of branches in the country and ten other Parts of asia. They have a quite easy layout but favorable quality.
The Fastened & Tea Leaf is an American espresso chain, held and operated by Intercontinental Coffee & Tea, LLC, which has it is corporate hq in Oregon, California. Beans and Tea Leaf includes a very clean ambience, innovative coffee integrates and really great purchaser assistance. This makes them one of the frequented places pertaining to coffee and chilling out. Flavorful, reasonably priced and scenic, the Beans and Tea Leaf stores continue to attract the coffee-loving crowds. Fausto Jean’s Capuccinos an Australian owned global specialty caffeine company, and it is a brand synonymous with caffeine quality and leading operation systems.
Personalized service, entertaining coffee tastes and strategic locations (as one of the awarded foreign franchises in the country) make Gloria Jean’s stay at the top of its game as one of the country’s greatest coffee outlets. The store ambiance is also good and they preserve a loyal following. The Chocolate Macadamia Coffee can be described as local favourite. “Bo’s Coffee is a listed trademark with the business brand of a string of niche coffee outlets that will serve espresso refreshments, specialty caffeine beverages while others, in an mood that has been developed to cater to a life-style market with discriminating style.
Bo’s Caffeine Club is incredibly high end coffee shop that has providers and item tailored to suit the needs of high society espresso drinkers. They will maintain superb service and product done in good taste, literally and figuratively four. 3 CUSTOMER PROFILE The normal and most determined coffee drinkers are 25 to 45 year old, wealthy, educated adults. While baby boomers have motivated the success of caffeine shops, specialised coffee interests a diverse mature demographic, which include college students and young adults. Corporations may also sell coffee beans from suppliers to industrial customers, including grocery stores and restaurants.
SIZE AND PROGRESS 1 . Do you drink espresso? All of our participants said that that they drink caffeine. Reason why they drink caffeine 40% of the respondents declared that they beverage coffee because of coffee’s revitalizing properties and benefits that help them in everyday operate, 28% Stated that its style, 18% to fit in with other folks while 14% said that it can out of habit. 2 . When do you want to drink coffee? Most of the respondents said that they beverage coffee anytime. 3. Do you go to espresso shops? 78% of our participants said each goes to caffeine shops to imbibe coffee and also have pastime activities. Reason why yes?
30% of our respondents declared they such as the coffee the coffee shop will serve, 25% declared to relax and have pass time their, 15% said that to fit in with others, 10% stated that they such as the products that they sell. Reason why no? 20% with the respondents stated that it’s away of their finances and 80 percent said that it’s just a spend of money. 4. What coffee shops you usually go? 76% of your respondents stated they go to Starbucks, 12% go to Kopiroti, and 6% each pertaining to Seattle’s Finest and Figaro. 5. Do you know Figaro? Many our respondents said that they know Figaro. How they know Figaro?
Most of our participants said that that they saw Figaro branches about the cities plus some are recommendations from good friends. 3. Just how much you are willing to spend in a coffee shop? 52% of our participants are willing to spend if the cost of the coffee will range between P100-P150 four. What do you anticipate from a coffee shop? Everyone expects an excellent tasting caffeine, clean environment, good support and because with the technology we all want a free WI-FI 5. What food you will want coffee shop to serve? Many respondents desire bread being a partner to coffee mainly because they only want to ear mild foods in coffee shops. 4. 5.
TARGET MARKET PROFILE Primary Target Market Our marketplace is the organization executives and young professionals because they hold a large part of the business in the coffee industry. They are the people that have the habit in drinking espresso and they are those frequently go to coffee retailers and for them that is their very own third residence. Usually this kind of people perform meetings in coffee retailers and seminar because of the great ambiance and good surrounding. They choose coffee outlets as their third home since they can put emphasis in their conference or organization affair specifically because of the little noise in the coffee shops.
They want to hang up in caffeine shops due to comfortable environment and it is affordable. Secondary Target audience Our supplementary target market is a class N and C. In the era today pupils and foreign people usually head to coffee shops because for these people they can analyze in coffee shops and so they can unwind and do go time works. They want to study in coffee outlets instead in their homes since they can research here for several hours without being disturbed and they also choose it as their secondary calme place. 5. 5 PRICING PROFILE FIGARO| STARBUCKS| SEATTLE’S BEST| FASTUOSIDAD JEANS| POPULAR DRINKSMacchiato85.
00Espresso85. 00 ” 109. 00Cappuccino95. 00 ” 119. 00Cafe Mocha105. 00 -135. 00White Chocolate Mocha115. 00Cafe Latte95. 00 ” 119. 00Cafe Au Lait95. 00 ” 119. 00Americano85. 00 ” 119. 00Brewed Coffee85. 00 ” 119. 00Chocolate Biscuit Latte120. 00Caramel Cappuccino Light115. 00Butterscotch Vanilla Latte115. 00 8oz. Peach Latte120. 00 8oz. Strawberry Latte20. 00 8oz. Creme Brulee Latte120. 00Raspberry Mint Latte110. 00Other Hot DrinksHot Tea 85. 00 ” 115. 00Hot Chocolate85. 00 ” 105. 00Cafe Main Light115. 00Steamed Milk85. 00 ” 105. 00Blueberry Muffin65. 00Cheese Muffin65. 00Chocolate Muffin65.
00Asado Pie59. 00Tuna Pie59. 00Carrot Loaf69. 00Pudding with Vanilla Sauce69. 00Food for the God’s59. 00Heavenly Cheese Roll59. 00OatmeaL Chocolate Chevvy55. 00Chocolate Cake119. 00My Tiny Oscar119. 00Dark Chocolate Raspberry Symphony130. 00Strawberry Cheesecake135. 00Chocolate Chip Cookie59. 00Oatmeal Pampre Cookie59. 00English Matrimonial Bar59. 00Banana Hazelnut Turnover79. 00Marble Cream Dairy products Brownie70. 00Chocolate Eclair75. 00Tiramisu Eclair75. 00Pepperoni Calzone95. 00Supreme Calzone95. 00Blueberry Cheesecake Lite130. 00Blueberry Almond Puff79. 00| COFEE, TEA AND CLASSICSHot Brewed Coffee80.
00 ” 120. 00Hot Brewed Tea90. 00 ” 105. 00Iced Tea90. 00 ” one hundred twenty. 00Signature Warm Chocolate105. 00 ” a hundred and forty. 00Caffe Latte90. 00 ” 130. 00Cappuccino90. 00 ” 130. 00Caffe Mocha100. 00 ” 145. 00White Chocolate Mocha115. 00 ” one hundred sixty. 00Caramel Macchiato115. 00 ” 160. 00Blended CoffeeMocha125. 00 ” one hundred and fifty. 00Caramel125. 00 ” 150. 00Dark Mocha155. 00 ” 180. 00Coffee Jelly145. 00 ” 169. 00Java Chip145. 00 ” 170. 00Mint Java ChipvariesHazelnut MochaVariesCreme Brulee FrappuccinovariesChai Frappuccino with Espresso JellyvariesBlack SesameGreen TeavariesBlended CreamCaramel Cream125. 00- 150. 00Chocolate Cream 120.
00 ” 145. 00Strawberries and Cream145. 00 ” 170. 00Chocolate Cream Chip120. 00 ” 145. 00Blended Juice DrinkMango Passion Fresh fruit 125. 00 ” a hundred and fifty. 00Raspberry Dark Currant 125. 00 ” 150. 00Honey Glazed Doughnut40. 00Chunky Peanut butter Cookie50. 00Old Fashioned Oatmeal Cookie50. 00Double Chocolate Walnut Brownie50. 00Butterscotch Fudge Club 50. 00Cinnamon Roll/ Swirl55. 00Ensaymada65. 00Danish65. 00Tuna, Corned Beef and ChickenPandesal55. 00Pork Adobo Roll70. 00Cheese Croissant70. 00Sausage Roll75. 00Italian Pocket95. 00Banoffee Pie105. 00Banana Loaf50. 00| THE PERFresh Made Coffee80.
00 ” 105. 00Americano Perfect85. 00 ” 110. 00Cappuccino95. 00 ” 120. 00Breve105. 00 ” 130. 00Chai Tea Latte 115. 00 -145. 00Hot Tea95. 00Ice Blended and DeliciousMocha125. 00 ” one hundred and fifty. 00JavaChip145. 00 Double Delicious chocolate Mint one hundred thirty five. 00 ” 160. 00Chai Tea145. 00 ” 169. 00Java Jelly145. 00 ” 170. 00Classic Iced Tea90. 00 ” 120. 00Naughty Toddy90. 00 ” one hundred ten. 00Classic American Latte 100. 00 ” 130. 00Americano95. 00 ” 125. 00World’s Best Espresso MilkshakeClassic Javanilla Shake155. 00Milkshakes155. 00HOT, HSeattle’s Best Espresso LattesHot Classic American Latte90. 00 ” 115. 00Caramel Latte110. 00 ” 130.
00Vanilla Latte110. 00 ” 130. 00Hazelnut Latte 128. 00 ” 130. 00Almond Latte 110. 00 ” 130. 00Raspberry Latte one hundred ten. 00 ” 130. 00Seattle’s Best Coffee MochasClassic Mocha100. 00White Chocolate Mocha one hundred twenty. 00 ” 150. 00Raspberry Mocha Kiss120. 00 ” 150. 00Almond Mocha Joy120. 00 ” 150. 00| Espresso ClassicsCappuccino85. 00 ” 110. 00Caffe Latte85. 00 ” 110. 00Caffe Mocha95. 00 ” 125. 00Espresso80. 00 ” 125. 00Machiatto80. 00 ” 125. 00Americano80. 00 ” 105. 00Filtered Coffee with the Day75. 00 ” 75. 00Espresso ExpressionsCaramelae110. 00 ” 145. 00Mocha Caramelatte110. 00 ” 145. 00White Chocolate Mocha110.
00 ” 145. 00Chocolate Macadamia Latte110. 00 ” 145. 00Irish Nut Creme110. 00 ” 145. 00Very Vanilla Latte110. 00 ” one hundred forty five. 00Tea & ChocolateChai Tea Latte95. 00 ” a hundred and twenty-five. 00Hot Tea85. 00 ” 110. 00HotChocolate& Marshmallows115. 00 ” 150. 00COLD DRINKSVery Vanilla Chiller135. 00 ” 165. 00Creme Brulee135. 00 ” one hundred sixty five. 00Cookies ‘n Cream125. 00 -150. 00Mint Chocolate Bomb125. 00 ” 150. 00Cappuccino ChillersVanilla Caramel135. 00 ” 165. 00Chocolate Macadami140. 00 ” 169. 00Gourmet Iced ChocolatesStrawberries n’ Cream130. 00 ” one hundred fifty five. 00Iced Chocolate130. 00 ” 155. 00Over IceCappuccino Chiller115. 00 ” 155.
00Iced Mocha115. 00 ” 155. 00Iced Latte100. 00 ” 125. 00Strawberry Smoothie135. 00 ” 165. 00Mixed Berry Smoothie135. 00 ” 165. 00Mango Smoothie135. 00 ” 165. 00Tropical Coconut135. 00 ” 165. 00Fruit ChillersStrawberry130. 00 ” 150. 00Mango Chillers130. 00 ” one hundred and fifty. 00| six 4. 6 ADVERTISEMENT AND PROMOTIONS Promoting Tools| Program Activities| Development of Coffee Shop Branches| Figaro will increase its picked coffee shop twigs by adding a “conference section. Additional space needed will be rented and additional chairs, dining tables and conference room equipments such as projectors will be provided.
Conference Section will be used by business business owners and the like, on the rental hourly basis. These kinds of spaces will form part of the general area if not really rented. Figaro will implement this plan on business cities like Makati, Ortigas and some parts of Quezon City. | Television to get Entertainment| There will be Televisions in each branches of Figaro country wide. This is to entertain consumers through videos, basketball game titles etc . | Customer Benefits CardMagazine Advertisements| For every get a customer will earn items that can be transformed into freebies like free entry pass to cinemas upon getting to a certain level.
Figaro may have a picture advertisement in Businessperson Magazine and also other business mags, advertising the “Conference Section of Figaro. We can advertise on Lifestyle Magazines as well. | Newspaper Advertisements| Newspaper Adverts in the form of photographs will also be presented in the leading newspapers inside the Philippines during Sundays in Manila Program and Filipino Star. All of us will also help to make press releases in these papers. | Television show Segment Promotion| Figaro, after the successful setup of the suggested expansion, will probably be featured within a TV Show exactly where it can showcase it’s staying “Second Convenience Zone.
| Social Networking Sites| Improvements towards the official Facebook . com page will be made. Styles will be added based on the season- by way of example: Valentines, Summertime, Christmas etc . Links for the official organization website, official twitter consideration and to Figaro’s press releases will probably be provided. This site will also act as a place in which customers can easily post their particular comments and reviews. A twitter consideration will also be founded. These marketing sites could keep the online community informed about the improvements. | Leaflets| Leaflets will be provided on Figaro branches country wide. | SECTION 5 OPERATING AND CONTROL SYSTEMS
Figaro Support Program From letting you secure your internet site to the complete training of the employees, Figaro Coffee Firm has a good support program to aid you inside the opening and ongoing operation of your organization. a. First site evaluation. b. Training in the Figaro System for the franchisee and the Preliminary branch personnel. c. Internet site design and construction assistance. d. Comprehensive Store Operations Manual. e. An opening team assigned for the branch’s first month of procedures. f. Continuous research and improvement with the Figaro production. g.
Regular field appointments by the Figaro Operations Crew to give in-site assistance. h. Continuous teaching programs. we. A network of regular sales and marketing communications with dispenses. Pre-qualification The qualities functioning for within a franchise consist of: 1 . A love for coffee and enthusiasm to get the business. installment payments on your A tight adherence to Franchise Requirements, and a commitment of your time and resources to the Figaro System.
three or more. A wish for a mutually beneficial method of trading. 4. The resources to invest no less than? 5 to 7 million, depending on the business model most suitable towards the site chosen by the business applicant. Software Process To get your own Figaro franchise program started: 1 )
E-mail a Letter of Intent that contains name of interested get together, expressing affinity for a franchise and suggested site and placement (if any) to Operation Relations Manager: [emailprotected] com 2 . After receipt of the Letter of Intent, we all will schedule a Business Orientation Ending up in you to go over the thorough procedures in order to secure a franchise. three or more. Fill out the Franchise Certification Form. some. If qualified, you will be necessary to conduct a feasibility research of the chosen site applying our Marketplace Study contact form.
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