Political Factors Political analysis examines the current and potential influences from political pressures. The non-alcoholic beverages falls in the class under the FOOD AND DRUG ADMINISTRATION (FDA) and the government plays a role inside the operation of manufacturing these products. Regarding regulations, the us government has the power to put potential penalties for the companies […]
Good Pepsi: Pepsi was first presented as “Brad’s Drink” in United States, in 1893 by simply Caleb Bradham, who caused it to be at his drugstore where drink was sold. It was later tagged Pepsi Diet coke, named after the digestive chemical pepsin and kola almonds used in the recipe. Bradham sought to create a […]
The Cola Wars between the two industry giants Coca-Cola Company and PepsiCo continues today after over 100 years of rivalry. The competitive strategies of Coca-Cola and PepsiCo have been examined, and even though they are different, both seemed to have been successful to become the first and second companies in the soft drink industry. Coca-Cola […]