In advertising; psychological factors that impact on a person’s consumer patterns are: (1) motivation, (2) perception, (3) learning, (4) beliefs and (5) perceptions (Kotler 99 p. 93). (1) Consumer behavior is enthusiastic when finding a need (problem recognition) and aspire to meet and satisfy it (Baker and Saren 2010 l. 124-125; Kotler 1999 p. 93). […]