Target case analysis essay

Category: Finance,
Published: 08.04.2020 | Words: 1069 | Views: 154
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Target Firm, originally Dayton Dry Items Company, was founded in 1902 and headquartered in Mn. The 1st Target retail outlet was opened up in 1962 with the purpose of providing customers with reduced values. Presently there are 1888 stores in america and Canada and in 2005 Target Company sold all their subsidiaries in order to focus on the point stores. Today they are the second largest price cut retailer in the world but are in continuous competition with retailers like Wal-Mart and Costco. While Focus on needs to adjust its capital budgeting method, Doug Scovanner should agree to all shops except Goldie’s Square.

Furthermore, if Concentrate on were to limit its capital budget for retail outlet expansion to $120 million, Gopher Place, The Hvalp, and the Stadium Remodel should be accepted.

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This exec memorandum analyzes Target’s business structure to Wal-Mart’s and Costco’s, and evaluates Target’s capital budgeting method. Additionally , this memorandum analyzes which from the 4 CPR’s Doug Scovanner should accept using several financial measurements, as well as consumer demographics and brand-awareness.

Lastly, this memorandum addresses the decision and analysis for what Target must do regarding its CPR’s whether it’s capital budgeting was limited to $120 mil.


There are plenty of similarities and differences between the business models of Target, Wal-Mart, and Costco. Target and Wal-Mart’s business strategies will be more similar for the reason that they offer many of the same products. The main big difference is that Goal aims to supply a better purchasing experience although Wal-Mart aims to provide the most reasonable prices. Focus on wants to be held for a higher standard; their ideal buyer is a college-educated woman looking for a quality purchasing experience. Costco targets the same type of consumer but their business structure is different than that of Concentrate on. Costco is definitely membership primarily based, which accounts for a majority of their particular total revenue, offering buyers value in ordering discounted items in bulk.

Target’s capital budgeting process begins with the real-estate managers. They actually the research for the area by which they are thinking about opening astore. They give the capital expenditure committee data about the prospective store location including duty considerations and real estate incentives. The management that make up the CEC after that meet to discuss the capital expenditure requests, taking into consideration the real estate exploration as well as a great investment analysis like the NPV and IRR from the project. They will weigh the advantages of the job and make a decision whether to accept or deny. These usually are the only elements considered; for example , a positive NPV does not quickly mean that they accept the project. Elements considered include a more detailed examination of the region with projected sales, economic trends in the area, and demographics. In the end the factors are considered, a conclusion is made if to go ahead with the purchase project.

One of the ways Target’s CEC differs coming from Wal-Mart is the fact Target provides a better debt-equity ratio. That shows that each uses their personal debt well, performing a good job taking care of their assets and having a likelihood of larger borrowing capacity. Wal-Mart uses considerably more debt to finance their very own investment assignments, which is riskier for them if the project does not translate into income. Costco, however, uses less debt than Target to finance their project. Costco is much more risk adverse that both Concentrate on and Wal-Mart, which could cause them to overlook potentially lucrative tasks.

After looking at each potential investment opportunity using the expenditure criteria, Target should accept all other than Goldie’s Rectangular. Table you shows each investment standards as well as a great analysis in the demographics of each and every area. If you simply look at the NPV and IRR of each project, every single would be acknowledged because they each have confident NPVs and higher IRRs. The reason to reject Goldie’s Square would be the fact that it has the lowest NPV and IRR of the five projects. Gopher’s Place will be accepted due to high NPV and the reality it is a substantial growth location with a excessive median cash flow. Because Concentrate on aims at even more affluent consumers, their typical income of $56, 400 makes it a fantastic area to set a store. Whalen Court can be accepted due to a high NPV and excessive IRR. As well they would have the ability to reach all their affluent consumer bottom due to the fact that 45% of the population is college educated. The Barn could be the safest project given the lower initialinvestment and high IRR and positive NPV. Additionally it is entering into a new market that can result in a substantial ROI no matter sales progress. Finally, we would also acknowledge the Stadium Remodel due to a positive NPV, high IRR, and above average forecasts. Although there were failed attempts at remodeling, the spot has shown manufacturer loyalty and could give a boost to the declining product sales.

If Goal were to limit its capital budget for shop expansion to $120 , 000, 000, Gopher Place, The Hvalp, and the Arena Remodel must be accepted. Each of them have low initial opportunities, high NPVs, and the 3 highest IRRs. Also Gopher Place includes a high human population increase, which could translate into revenue growth. Gopher place and the Stadium Upgrade have highmedian incomes, which can be Target’s ideal customer base. Lastly 42% in the Stadium Remodel’s population features at least four many years of college education, which fits Target’s business design.

The main reason which the hurdle rate for charge cards is 4% while the rate for retail outlet improvements is usually 9% is a different costs of capital for money each. It can be more expensive to fund store procedures that can take into account some of the difference in hurdle rates. Also, Target is a leader in the market with store-based credit cards, meaning they can take more risk regarding these types of investments.


Ultimately, Goal should acknowledge all CPR’s except for Goldie’s Square because decision is most beneficial to Target: Goldie’s Rectangular has the most affordable NPV and IRR and does not have a higher percentage of adults with at least four many years of college like Whalen Court and Stadium Remodel do.