Download now
Intro.
WestJet was established in 1996 in Western Canada. Clive Beddoe, Don Bells, Mark Hillside and Bernard Morgan, the founders with the company, was executed to provide consumers low-cost air travel. Company is based Cangary, ABS, and they have its supplementary hub in Toronto Pearson International Airport. WestJet operates one of the most modern and fuel-efficient Boeing 737 aircrafts. WestJet is one of the most successful airlines in North America. Almost all employees distributed in organization profits. Problem definition.
WestJet has to concentrate on maintaining affordable prices and take on other airlines in the market and with alternative forms of transport (cars, busses, trains, and so forth
) “Low fares need low costs. Company has to present people the issues to travel with them. Keep up with the company’s culture. Conceptualization.
Production through cost effective rate: organization had zero frequent flyer programs, simply no meal, little in-flight service, no airport lounges; used Internet to offer tickets, operated without conventional paper tickets; operated with three times less people per airplane comparing to full support airline Company Culture: “It’s the lifestyle that produces the passion to succeed C.
Beddoe. Non-unionized workforce, re-labeling tasks and responsibilities, creating the Pro-Active Connection team ” association that allowed engaging employees in management decision making and problem solving, developing of a “vision of the future for employees and motivating to follow it; job satisfaction, organizational dedication, recognition and rewards, schooling and coaching, place “where people wanted to control themselves, bottom-up management design, “set a few standards and expectations, although don’t get in the way in how people carry out their jobs, lead by example ( “actions of executives), give attention to empowerment and trust, ” opportunity culture, teamwork. Growth: Fleet size expansion; locations expansion; alliance with JetBlue.
Alternatives.
Flying greater aircrafts international
Increase smaller aircraft to take flight on brief destinations
Expand destinations: small towns
Relationship with other air carriers
Add in-flight providers, the regular flier program
Reduce the employees’ salaries
Substitute fuels: biofuel crop
Broaden network to introduce the business to the clients home and abroad Improving reserving technology
Find other ways to maintain WestJet culture
Taking care of personnel and increasing customer service: injury prevention plan, fatigue risikomanagement for staff members, exceptional assistance plan.
Solution.
I think that WestJet ought to partner with different airline, that offers a better networking program and they can meet their customers’ needs and minimize operational costs. Expanding worldwide flights and making a greater international presence, while increasing network introducing the intercontinental travelers to WestJet. Increasing the customer services by adding the recurrent flier software, that is necessary in keeping the old customers and getting the potential consumers.
1
