A case study of greyston bakery dissertation

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Topics: Case study,
Published: 03.12.2019 | Words: 1620 | Views: 507
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Maslows Hierarchy Of Needs, Side Hygiene, Health, Teamwork

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Greyston Bakery Example

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Organization with the report

Description of the case

We don’t retain the services of people to cook brownies; all of us bake brownies to hire people. – Greyston Bakery’s Advantage Corporation Record (2013)

There has been a growing recognition among businesses of all sizes and types that purchases of their neighborhoods can pay key dividends with regards to corporate great will and increased success. As the epigraph previously mentioned indicates, one particular company that is in the vanguard of this activity is Greyston Bakery, centered out of Yonkers, Ny. To date, Greyston Bakery provides leveraged a great enlightened way of human resource management and corporate social responsibility into a thriving business that supports a variety of community-based support services for those in want. The purpose of this report was to provide a example of Greyston Bakery based on the company’s openly available data, a case analyze of the business by Deborah Leifziger (2013) and relevant scholarly and peer-reviewed resources. The record is organized into 4 main parts, with the initial section being used to present the statement, including the purpose and organization. The second section supplies a description with the Greyston Bakery case study, including an assessment of the industry’s values, inspiration, and teamwork, followed by an outline of the results of the research in the penultimate section. Finally, a summary of the investigation and significant findings in cases like this study are presented inside the report’s bottom line.

Description of the watch case

Greyston Bakery (hereinafter additionally “the company”) was founded more than 20 years ago (Mission Background, 2016) simply by Bernard “Bernie” Tetsugen Glassman, a former tail wind engineer and practicing Zen Buddhist clergyman (Reed, 2011). From the outset, the overarching objective of the organization was to recognize opportunities to utilize people who would otherwise struggle to secure meaningful employment because of their life conditions (i. elizabeth., disabilities, immigration status, drug abuse problems, a criminal record, homelessness) and the industry’s sustained profitability was essential to achieving this kind of mission (Leifziger, 2013). The truth study reports that the industry’s newly installed CEO, Mike Brady, was concerned about just how best to match this loable mission and additional expand its positive impact on the community. Though Brady held the specialist credential and experience that have been needed for this enterprise, having been also up against some significant constraints together with a factory that was working at less than full capability as well as queries concerning if to shift the company’s existing product line to capitalize upon emerging trends in buyer preferences including gluten-free baked goods (Leifziger, 2013).

In addition , Brady was concerned about identifying optimal sourcing strategies that were congruent with Glassman’s vision intended for the company wonderful commitment towards the PathMaking motivation while minimizing its personal debt (Leifziger, 2013). For instance, according to Leifziger, “One with the core ideas Bernie blended in the business was the notion of PathMaking. Inherent in this principle is that everyone is on a way, moving forward with their lives” (p. 1). Finally, despite the organizational culture structured on Glassman that placed a top priority in these attempts (Langton, Robbins Judge, 2016), it continued to be unclear to Brady how best to showcase the Greyston brand. Although the new CEO understood that in order to improve anything, it must first end up being measured, this individual did not understand yet which metrics had been best suited to measure the impact of the business CSR pursuits (Leifziger, 2013).

Description of Results

Ideals. Five terminal values that could be discerned in the company’s widely available details, the Leifziger (2013) case study and relevant literature are as follows: (1) family secureness (taking care of loved ones); (2) liberty (independence, free of charge choice); (3) equality (brotherhood, equal chance for all); (4) self-respect (self-esteem); and (5) happiness (contentedness). In fact , these terminal beliefs is enhanced by the business commitment to supply employment opportunities for everyone who is wants employment that compensates a living wage. For instance, in accordance to Thompson (2012), “Organizations such as Greyston Bakery in New York present compelling types of for-profit city social companies that have produced successful businesses while as well providing job in their individual urban areas to individuals with extensive barriers to employment” (p. 115). Also, the company’s Web site points out that, “Greyston is known as a force for personal transformation and community economical renewal. [W]e create careers and provide integrated programs for folks and their families to move forwards on their way to self-sufficiency” (History Mission, 2016, para. 2).

These five values are also at the core in the company’s mentioned mission to help marginalized persons while creating and preserving a successful enterprise. Regarding this, Russo (2010) emphasizes that, “Its quest pervades it is policies and processes. What this means is, for example , that apprenticeship involves teaching people how to operate rather than how to bake, centering on ‘punctuality, presence, and productivity'” (p. 41). Not only provides the company attained and endured profitability through these measures and widened its CSR efforts, it is often able to put into practice a profit-sharing plan in addition to the other perquisites and assistance programs that you can get to their employees and also other community residents (Russo, 2010). These perquisites and community-based programs include the following:

Low-income housing for employees and their family members;

A child treatment center to provide high-quality, inexpensive childcare services for employees;

The Issan Home and the Maitri Center that provides housing and adult day health companies for those managing HIV / AIDS;

The city Gardens and Environmental Education program set up to address the health disparities intended for communities of color and environmental needs;

WD 2 . 0, an extensive workforce advancement program directed at Yonkers citizens (Mission Record, 2016).

Since proof that even a business can make a key difference in its community, the company cites the impressive number of individuals it helps each year: “We are happy to say that today, Greyston serves over 2, two hundred community members annually” (Mission history, 2016, para. 4). Clearly, this level of success was not the result of haphazard supervision or fortune, but rather the results of the motivation that was instilled inside the company by simply its founder as talked about further listed below.

Motivation. The basic motivation to get the company’s dual mission of achieving sustainable profitability in order to fulfill their CSR mission is the founder’s vision pertaining to Greyston’s long term. By providing marginalized residents of Yonkers with a “hand up” instead of a “hand out, ” Glassman was fighting lower income at its main roots (Mission History, 2016). This approach to helping deprived people meet their quick survival needs so they can address higher-order needs such as education and personal interactions is highly like seminal operate by Maslow whose theory of hierarchy of human needs can be depicted in Figure 1 below.

Figure 1 . Maslow’s theory with the hierarchy of human demands

Source: http://www.researchhistory.org/wp-content/uploads/2012/06/maslows-hierarchy-of-needs.gif

As can end up being readily discerned from the pyramid shown in Figure you above, the employment opportunities made available from the company would be the developmental walking stones that are needed by simply everyone in order to pursue individuals aspects of your condition which will make life well worth living. Similarly, this approach is usually consistent with Herzberg’s motivator-hygiene theory of determination, with motivators representing elements such as a living wage and opportunity to carry out honest work while health factors represent factors such as improvements in self-esteem amounts and option of community-based support services (Siemens, 2006).

Team-work. To it is credit, the company has “put its company mouth wherever its money is” by forging supply chain partnerships with like-minded enterprises just like Ben Jerry’s (now owned by Unilever) that adapt its CSR philosophy, code of perform and determination to environmental responsibility pertaining to the vast amounts worth of products and services it needs every year. In this regard, Leifziger (2013) highlights that, “The company has 20 crucial suppliers, every single providing over $10, 1000 per year in product” Installing these products has recently been helped bring under Unilever contract. Simply by sourcing with Unilever, Greyston has increased their leverage as well as the coherence from the process” (p. 8).


Although fulfilling the company’s mission might seem unlike traditional business models that focus strictly on profitability, Greyston Bakery’s successful background to date confirms that it is feasible to not just grow a business00 through enlightened human resource policies, it is also conceivable to help people and the communities in which that they live and work in the process. The case research identified many challenges that faced the incoming CEO, but the exploration showed that every one of these issues were resolved in manners that were constant the “Bernie” Glassman’s eyesight for you can actually mission and future. Given the founder’s unlikely background of a mix of Zen Buddhism and jetstream engineering, his success in the bakery industry can be attributed to his educated views regarding the natural worth of humans and the capacity for change when given the opportunity. Inside the final analysis, it can be reasonable in conclusion that if the company can certainly still apply this kind of business model in the manner in which Glassman envisioned, it can continue to arranged the standards intended for other small- to