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In the modern world, tourism plays an integral function in the financial development of a nation. As a result, almost all countries have developed several marketing strategies to attract the highest number of both overseas and local travelers to their various attraction sites to increase the economic potentials. As such, countries opt to choose strategic advertising techniques to make a brand image for their different destinations because they impact the choices in the consumers. Subsequently, brand supervision depends on medium to long-term strategy as well as the brand’s goals. According to Huang Zhang (2010), destination image is “a mental representation inside the collective recollection of a belief or a pair of attributes that could influence and change consumer behavior” (p. 1071). Subsequently, vacation spot marketers have to adopt an open communication technique with their market segments to safeguard the reputation and picture of their sights. Therefore , destination-marketing organizations (DMOs) analyze the perceived graphic according to the marketplace through brand image research. Further, they consider the weaknesses and strengths based upon internal audits to create an image that the target market desires according to the DMO (Prayag, Hosany, Muskat Del Chiappa, 2015). As such, destination entrepreneurs have to embark on extensive research and development to identify the needs from the target segment and thus create an image that would encourage even more people to opt for the attractions above their opponents.
Despite the small size of the North Cyprus country, it has several unrelated sites such as one of a kind bays, ethnic and historic sites, and geographical sites that make the destination attracting a wide range of tourists. However , regardless of the active general image of the Northern Cyprus, DMOs near your vicinity have to keep a maintained image to attract more visitors. Northern Cyprus targets consumers from mostly Turkey, Indonesia, and the British, as such, DMOs in the country generate destinations that meet the needs of people from these kinds of countries. However, one of the great attributes that attract visitors from the UK is the countrys climate (Koutra Karyopouli, 2013). In most tourist destinations, travelers anticipate finding both manmade and all-natural attractions. However , limited human influence generally in most of the country’s sites implies that the majority of sights are normal. Therefore , the image holidaymakers have got on their heads before embarking on journeys to go to Northern Cyprus is that of unaltered sites. About the same note, online marketers promote such sites as original and free from human being influence, which entices visitors to vacation. In accordance to Farmaki, Altinay, Botterill Hilke (2015), the development of ecotourism augments community involvement in branding, which will attaches specific destination into a particular site because of ethnical and historic attractions.
On the other hand, insufficient public travel in most from the sites dissuades middle-class visitor from selecting Northern Cyprus as the destination with their choice. In reality, several traditional sites need visitors to have access to private jets and vehicles to enhance all their movement while on location (Atadil, Sirakaya-Turk Altintas, 2015). Yet , some of the tourists cannot afford such luxuries, which will reinforces unfavorable grapevine therefore, changing good perception of northern Cyprus as the perfect destination. Sex travel and leisure in the country appeals to thousands of guests from across the globe. Many vacationers expect to have memorable experiences with well-cultured sex workers in affordable rates. The government works with travel and leisure service providers to offer positive experiences for foreign people in the two large and small hotels. As such, site visitors affirm the perception of Northern Cyprus concerning sexual tourism whenever they choose the region. In brief, the nation has a number of unique attributes that improve the positivist of its spots in the minds of travelers thus bringing in more visitors.
