Subway marketing strategy essay

Category: Food and drink,
Published: 06.04.2020 | Words: 733 | Views: 414
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1 . EXEC SUMMARY: SUBWAY (restaurants) can be an American fast-food franchise owned by Doctor’s Associates, Inc. Subway was founded by Philip Buck and Fred Deluca, with its 1st restaurant being set up in Bridgeport, U. H in 1965. The franchise operates 38, 813 restaurants in 99 countries. Today, the SUBWAY manufacturer is the world’s largest boat sandwich string. The SUBWAY franchise provides variety of wonderful testing and healthier foods and the third largest junk food chain.

As being a part of extremely competitive market, SUBWAY has to complete additional fast food business like McDonald, Pizza Shelter, Burger King, and KFC.

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In this situation SUBWAY has to adopt rigorous marketing plan in order to maintain revenue growth and profitability. Subway has introduced on the web ordering whereby customers can easily order their very own food on their website and have this delivered and never have to visit the restaurant. Subway is highly committed for the socially and environmentally accountable. SUBWAY is a first and later quick service restaurant to obtain the American Heart Association’s Heart Check Meal Qualification.

SUBWAY is one of the market leaders in the bass speaker and hoagie shops giving a better alternative to the conventional fast foods. Subway’s annual sales exceeded $6. 3 billion. It has much more than 28, 500 units around the world whilst it is rapid progress has attracted many assets.

2 . INTRO: Subway Cafe, an American franchise that managed to become among the fastest growing franchises in the globe. Through this marketing program, we are going to talk about and describe SUBWAY’s existing strengths, weak spot, opportunities, dangers, marketing strategy and objectives, promotional strategies.

In this marketing prepare, We employ our marketing knowledge to evaluate SUBWAY web marketing strategy and also will be discussing their very own growth. With this we apply certain marketing basic principles and theories.

3. SWOT ANALYSIS: Strong points: * Size and range of stores throughout the world. This gives better advantage to SUBWAY against its rivals * SUBWAY product is generally focusing pertaining to fresh and healthy food * Partnering with American Well being Association to facilitate their positioning in fast food industry * Dangerous profit because of large protection

Weakness: 5. Limited selection of fast food products * Not enough good solutions in some eating places because a selection of their franchises happen to be unhappy 2. The look of operation is older and obsolete which reduces their competitive advantage. Opportunities:

* Always grow global business * Improve customer support * Alliance with videos production and other beverage firms could promote brand name 2. Continue to revise and renew menu Dangers: * Competition with other significant fast food stores * Food contamination * Law fits * economic depression

4. MARKETING STRATEGY: Marketing Strategies play a key position for firms to guideline the market for long time. It really is imperative for SUBWAY to consider the market ahead of exploring the chance of reaching out to buyers. SUBWAY’s web marketing strategy addresses healthier, fresh and custom made sandwiches as per the consumers expectations. Success factors for fast food dispenses will include products and marketing targeted to healthy food menu, brand persistence, low start up cost, and franchise status and buyer convenience. SUBWAY is a best example of take out franchise to rule future fast food industry.

5. GOALS:

The main focus in the company should be to develop a great marketing strategy in order that it stays prior to the competition and attract new consumers and retain existing ones. SUBWAY can use advertising segmentation, placement and targeting strategies to develop their industry.

6. MARKETPLACE: Big companies and franchisees generally use segmentation method to reach to their buyer. Once the industry has been segmented in different sectors, they goal each section accordingly. Subway targets market is a young adult between regarding 16 & 39, however of all ages and background enjoy the delicious and healthy casse-cro?te. Majority of population lies in among these age groups.

The SUBWAY chain can be world’s most significant submarine meal franchise, dispersing very fast throughout the world to bring wonderful taste and fresh elements to buyers. It is seen that SUBWAY is maintaining its key menu with the touch of some kind of social and spiritual segment. To ensure that travellers can get same high-quality food regardless of the country they are visiting. On the other hand, SUBWAY constantly target different age group, through their interest especially bettering kid’s foods.

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