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Edward Marshall Boehm Inc.
Case Study The Edward Marshall Boehm case talks about an organization whose main objective is to produce the highest possible quality porcelain products although keeping a spotlight to nature. The following record will include the company’s vision and mission statement, all their main goals, a SWOT analysis and the specific plans in great detail. Edward Marshall Boehm’s vision intended for the company is “to record that unique moment and setting which in turn conveys the smoothness, charm and loveliness of the bird or perhaps animal in the natural habitat” with his maximum quality porcelain products. His mission is just like his perspective statement in that he wants to make the universe aware and protective of endangered animals by making these people aware of nature’s charm.
As stated in the introduction, the main target is to make the highest objective porcelain goods focused on mother nature. Other primary objectives include trying to set up the company to settle profitable to get the long run. The business is particularly aimed at making their particular quality goods with the aim of raising consciousness and elevating a profit, instead of mass creating for amount.
With these kinds of objectives, consider it will force them where they would like to be in the long run. After reviewing the case we now have completed a SWOT research to get a better idea of exactly where they are going. The company’s strengths will be numerous and promise accomplishment.
They use a very high quality porcelain clay equal to the finest in the world and have the skill to make a number of beautiful collectible figurines. Mr. Boehm is not only extremely artistically accomplished but also offers unlimited understanding of the art market. This individual also qualified prospects promotion intended for the company and possesses great merchandising skills.
Mr. Boehm could possibly be named being a strength himself. The porcelain figures have become increasingly named unique, and irreplaceable and many getting collector’s items; the most complicated have been priced at over $20, 000.
The weaknesses are much less numerous than the strengths tend to be still existent. First, the figure production process is complicated, including 52 steps. This makes it extremely hard when orders turn into numerous and in addition they start to get backordered, it is hard to catch up because Mr. Boehm is the just artist.
Considering at the time the case was drafted Boehm was 55 years outdated, it may be hard to view the long-term eye-sight for the company because he may not be around to always be able to generate the same quality products this individual once was capable of produce. There is also the expense of developing the products, and the travels Mr. Boehm makes in order to restore live types of his wild birds. The company may possibly look at a number of opportunities to be able to improve their organization.
First, they must consider growing into international markets; doing this could get their name in existence and catch the attention of more consumers. Mr. Boehm should check into teaching other people how to make precisely the same high quality numbers so most suitable option create more products successfully and have much less backorders.
Finally they should look into selling their very own porcelain clay to various other businesses help to make more money. We feel that this business faces a large number of threats. As mentioned before Mister.
Boehm’s era could potentially be considered a threat pertaining to the businesses. The very fact that they have backorders may start to irritate the customers and cause them to stop ordering through the company since the wait isn’t worth it. A rise in the cost of materials to help make the figures could cause him to raise the cost of selling them that will in turn cause the loss of clients.
New competition could regularly be a threat and they could find a more useful way to have the figures to customers quickly without backorders. We have a couple of specific programs that will help this company continue to thrive in the future. The most crucial thing to do is for Mr.
Boehm to train other people in his art. This is important if the company is to plan for long term. One more plan is usually to hire a few companies to disperse the product. Now they have only one distributor, Milton China and tiawan.
With more vendors he can reach a greater market. A final plan we all came up with is always to work on technical advancements to make the long boring process of making the statistics quicker. The biggest problem from the company is the fact it has so many backorders, with technology that they could possibly increase the process and narrow down the number of backorders.
We all feel with this analysis that Edward Marshall Boehm Incorporation. is in great position for the future but they might make vast improvements if they will capitalize prove opportunities and focus on the actual plans we provided.
