The first feature is to target a certain section of the market to be able to satisfy the majority of customers, by doing this Britvic had to figure out not simply who had a need for their merchandise, but likewise who was more than likely to buy it, by figuring out this type of information they would need to consider following factors just like, age, gender and other elements in order to determine how their products would fit into the purchasers lifestyle.
The other characteristic can be identifying their particular customer’s requires and figuring out what a client would actually be looking for in Britvic’s items, by doing this Britvic would have to work with customer target groups, surveys/questionnaires and accumulate this information based upon a common customers expectations of their products. Lastly, according to marketing strategy customers should be at the hub of all the organisations activities. For that reason all departments of Britvic are responsible for customer satisfaction and later in that way their particular goals may be achieved. Make clear Britvic’s mini and macro environment Ambito forces of marketing environment can affect all organisations operating in industry.
External marketing environment includes six categories of forces: personal, economical, sociable, technological, environmental and legal (Dibb, 2012: 76). Those forces happen to be uncontrollable and often called PEST or PESTEL. Generally, businesses can plan for the unforeseen by using PESTEL analysis.
For example a new laws of television set advertising of food and drink to children has led to the use of no television set campaigns my spouse and i. e. sponsorship and celeb endorsement just like Wimbledon or British pantomimes play a significant role in Britvic’s online strategy. Micro environment factors will be factors near a business that have a direct influence on.